Privacy Policy

Privacy Policy

We are very delight­ed that you have shown inter­est in our enter­prise. Data pro­tec­tion is of a par­tic­u­lar­ly high pri­or­i­ty for the man­age­ment of the adma­go GmbH. The use of the Inter­net pages of the adma­go GmbH is pos­si­ble with­out any indi­ca­tion of per­son­al data; how­ev­er, if a data sub­ject wants to use spe­cial enter­prise ser­vices via our web­site, pro­cess­ing of per­son­al data could become nec­es­sary. If the pro­cess­ing of per­son­al data is nec­es­sary and there is no statu­to­ry basis for such pro­cess­ing, we gen­er­al­ly obtain con­sent from the data subject.

The pro­cess­ing of per­son­al data, such as the name, address, e‑mail address, or tele­phone num­ber of a data sub­ject shall always be in line with the Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR), and in accor­dance with the coun­try-spe­cif­ic data pro­tec­tion reg­u­la­tions applic­a­ble to the adma­go GmbH. By means of this data pro­tec­tion dec­la­ra­tion, our enter­prise would like to inform the gen­er­al pub­lic of the nature, scope, and pur­pose of the per­son­al data we col­lect, use and process. Fur­ther­more, data sub­jects are informed, by means of this data pro­tec­tion dec­la­ra­tion, of the rights to which they are entitled.

As the con­troller, the adma­go GmbH has imple­ment­ed numer­ous tech­ni­cal and orga­ni­za­tion­al mea­sures to ensure the most com­plete pro­tec­tion of per­son­al data processed through this web­site. How­ev­er, Inter­net-based data trans­mis­sions may in prin­ci­ple have secu­ri­ty gaps, so absolute pro­tec­tion may not be guar­an­teed. For this rea­son, every data sub­ject is free to trans­fer per­son­al data to us via alter­na­tive means, e.g. by telephone.

1. Definitions

The data pro­tec­tion dec­la­ra­tion of the adma­go GmbH is based on the terms used by the Euro­pean leg­is­la­tor for the adop­tion of the Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR). Our data pro­tec­tion dec­la­ra­tion should be leg­i­ble and under­stand­able for the gen­er­al pub­lic, as well as our cus­tomers and busi­ness part­ners. To ensure this, we would like to first explain the ter­mi­nol­o­gy used.

In this data pro­tec­tion dec­la­ra­tion, we use, inter alia, the fol­low­ing terms:

  • a)    Personal data

    Per­son­al data means any infor­ma­tion relat­ing to an iden­ti­fied or iden­ti­fi­able nat­ur­al per­son (“data sub­ject”). An iden­ti­fi­able nat­ur­al per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­tic­u­lar by ref­er­ence to an iden­ti­fi­er such as a name, an iden­ti­fi­ca­tion num­ber, loca­tion data, an online iden­ti­fi­er or to one or more fac­tors spe­cif­ic to the phys­i­cal, phys­i­o­log­i­cal, genet­ic, men­tal, eco­nom­ic, cul­tur­al or social iden­ti­ty of that nat­ur­al person.

  • b) Data subject

    Data sub­ject is any iden­ti­fied or iden­ti­fi­able nat­ur­al per­son, whose per­son­al data is processed by the con­troller respon­si­ble for the processing.

  • c)    Processing

    Pro­cess­ing is any oper­a­tion or set of oper­a­tions which is per­formed on per­son­al data or on sets of per­son­al data, whether or not by auto­mat­ed means, such as col­lec­tion, record­ing, organ­i­sa­tion, struc­tur­ing, stor­age, adap­ta­tion or alter­ation, retrieval, con­sul­ta­tion, use, dis­clo­sure by trans­mis­sion, dis­sem­i­na­tion or oth­er­wise mak­ing avail­able, align­ment or com­bi­na­tion, restric­tion, era­sure or destruction.

  • d)    Restriction of processing

    Restric­tion of pro­cess­ing is the mark­ing of stored per­son­al data with the aim of lim­it­ing their pro­cess­ing in the future.

  • e)    Profiling

    Pro­fil­ing means any form of auto­mat­ed pro­cess­ing of per­son­al data con­sist­ing of the use of per­son­al data to eval­u­ate cer­tain per­son­al aspects relat­ing to a nat­ur­al per­son, in par­tic­u­lar to analyse or pre­dict aspects con­cern­ing that nat­ur­al person’s per­for­mance at work, eco­nom­ic sit­u­a­tion, health, per­son­al pref­er­ences, inter­ests, reli­a­bil­i­ty, behav­iour, loca­tion or movements.

  • f)     Pseudonymisation

    Pseu­do­nymi­sa­tion is the pro­cess­ing of per­son­al data in such a man­ner that the per­son­al data can no longer be attrib­uted to a spe­cif­ic data sub­ject with­out the use of addi­tion­al infor­ma­tion, pro­vid­ed that such addi­tion­al infor­ma­tion is kept sep­a­rate­ly and is sub­ject to tech­ni­cal and organ­i­sa­tion­al mea­sures to ensure that the per­son­al data are not attrib­uted to an iden­ti­fied or iden­ti­fi­able nat­ur­al person.

  • g)    Controller or controller responsible for the processing

    Con­troller or con­troller respon­si­ble for the pro­cess­ing is the nat­ur­al or legal per­son, pub­lic author­i­ty, agency or oth­er body which, alone or joint­ly with oth­ers, deter­mines the pur­pos­es and means of the pro­cess­ing of per­son­al data; where the pur­pos­es and means of such pro­cess­ing are deter­mined by Union or Mem­ber State law, the con­troller or the spe­cif­ic cri­te­ria for its nom­i­na­tion may be pro­vid­ed for by Union or Mem­ber State law.

  • h)    Processor

    Proces­sor is a nat­ur­al or legal per­son, pub­lic author­i­ty, agency or oth­er body which process­es per­son­al data on behalf of the controller.

  • i)      Recipient

    Recip­i­ent is a nat­ur­al or legal per­son, pub­lic author­i­ty, agency or anoth­er body, to which the per­son­al data are dis­closed, whether a third par­ty or not. How­ev­er, pub­lic author­i­ties which may receive per­son­al data in the frame­work of a par­tic­u­lar inquiry in accor­dance with Union or Mem­ber State law shall not be regard­ed as recip­i­ents; the pro­cess­ing of those data by those pub­lic author­i­ties shall be in com­pli­ance with the applic­a­ble data pro­tec­tion rules accord­ing to the pur­pos­es of the processing.

  • j)      Third party

    Third par­ty is a nat­ur­al or legal per­son, pub­lic author­i­ty, agency or body oth­er than the data sub­ject, con­troller, proces­sor and per­sons who, under the direct author­i­ty of the con­troller or proces­sor, are autho­rised to process per­son­al data.

  • k)    Consent

    Con­sent of the data sub­ject is any freely giv­en, spe­cif­ic, informed and unam­bigu­ous indi­ca­tion of the data subject’s wish­es by which he or she, by a state­ment or by a clear affir­ma­tive action, sig­ni­fies agree­ment to the pro­cess­ing of per­son­al data relat­ing to him or her.

2. Name and Address of the controller

Con­troller for the pur­pos­es of the Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR), oth­er data pro­tec­tion laws applic­a­ble in Mem­ber states of the Euro­pean Union and oth­er pro­vi­sions relat­ed to data pro­tec­tion is:

adma­go GmbH

Bahn­hof­sallee 5

99098 Erfurt

Deutsch­land

Phone: +49 36203 789211

Email: info@admago.de

Web­site: admago.com

3. Name and Address of the Data Protection Officer

The Data Pro­tec­tion Offi­cer of the con­troller is:

adma­go GmbH Thomas Neye

adma­go GmbH

Bahn­hof­sallee 5

99098 Erfurt

Ger­many

Phone: 036203 789211

Email: info@admago.de

Web­site: admago.com

Any data sub­ject may, at any time, con­tact our Data Pro­tec­tion Offi­cer direct­ly with all ques­tions and sug­ges­tions con­cern­ing data protection.

4. Cookies

The Inter­net pages of the adma­go GmbH use cook­ies. Cook­ies are text files that are stored in a com­put­er sys­tem via an Inter­net browser.

Many Inter­net sites and servers use cook­ies. Many cook­ies con­tain a so-called cook­ie ID. A cook­ie ID is a unique iden­ti­fi­er of the cook­ie. It con­sists of a char­ac­ter string through which Inter­net pages and servers can be assigned to the spe­cif­ic Inter­net brows­er in which the cook­ie was stored. This allows vis­it­ed Inter­net sites and servers to dif­fer­en­ti­ate the indi­vid­ual brows­er of the dats sub­ject from oth­er Inter­net browsers that con­tain oth­er cook­ies. A spe­cif­ic Inter­net brows­er can be rec­og­nized and iden­ti­fied using the unique cook­ie ID.

Through the use of cook­ies, the adma­go GmbH can pro­vide the users of this web­site with more user-friend­ly ser­vices that would not be pos­si­ble with­out the cook­ie setting.

By means of a cook­ie, the infor­ma­tion and offers on our web­site can be opti­mized with the user in mind. Cook­ies allow us, as pre­vi­ous­ly men­tioned, to rec­og­nize our web­site users. The pur­pose of this recog­ni­tion is to make it eas­i­er for users to uti­lize our web­site. The web­site user that uses cook­ies, e.g. does not have to enter access data each time the web­site is accessed, because this is tak­en over by the web­site, and the cook­ie is thus stored on the user’s com­put­er sys­tem. Anoth­er exam­ple is the cook­ie of a shop­ping cart in an online shop. The online store remem­bers the arti­cles that a cus­tomer has placed in the vir­tu­al shop­ping cart via a cookie.

The data sub­ject may, at any time, pre­vent the set­ting of cook­ies through our web­site by means of a cor­re­spond­ing set­ting of the Inter­net brows­er used, and may thus per­ma­nent­ly deny the set­ting of cook­ies. Fur­ther­more, already set cook­ies may be delet­ed at any time via an Inter­net brows­er or oth­er soft­ware pro­grams. This is pos­si­ble in all pop­u­lar Inter­net browsers. If the data sub­ject deac­ti­vates the set­ting of cook­ies in the Inter­net brows­er used, not all func­tions of our web­site may be entire­ly usable.

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5. Collection of general data and information

The web­site of the adma­go GmbH col­lects a series of gen­er­al data and infor­ma­tion when a data sub­ject or auto­mat­ed sys­tem calls up the web­site. This gen­er­al data and infor­ma­tion are stored in the serv­er log files. Col­lect­ed may be (1) the brows­er types and ver­sions used, (2) the oper­at­ing sys­tem used by the access­ing sys­tem, (3) the web­site from which an access­ing sys­tem reach­es our web­site (so-called refer­rers), (4) the sub-web­sites, (5) the date and time of access to the Inter­net site, (6) an Inter­net pro­to­col address (IP address), (7) the Inter­net ser­vice provider of the access­ing sys­tem, and (8) any oth­er sim­i­lar data and infor­ma­tion that may be used in the event of attacks on our infor­ma­tion tech­nol­o­gy systems.

When using these gen­er­al data and infor­ma­tion, the adma­go GmbH does not draw any con­clu­sions about the data sub­ject. Rather, this infor­ma­tion is need­ed to (1) deliv­er the con­tent of our web­site cor­rect­ly, (2) opti­mize the con­tent of our web­site as well as its adver­tise­ment, (3) ensure the long-term via­bil­i­ty of our infor­ma­tion tech­nol­o­gy sys­tems and web­site tech­nol­o­gy, and (4) pro­vide law enforce­ment author­i­ties with the infor­ma­tion nec­es­sary for crim­i­nal pros­e­cu­tion in case of a cyber-attack. There­fore, the adma­go GmbH ana­lyzes anony­mous­ly col­lect­ed data and infor­ma­tion sta­tis­ti­cal­ly, with the aim of increas­ing the data pro­tec­tion and data secu­ri­ty of our enter­prise, and to ensure an opti­mal lev­el of pro­tec­tion for the per­son­al data we process. The anony­mous data of the serv­er log files are stored sep­a­rate­ly from all per­son­al data pro­vid­ed by a data subject.

6. Routine erasure and blocking of personal data

The data con­troller shall process and store the per­son­al data of the data sub­ject only for the peri­od nec­es­sary to achieve the pur­pose of stor­age, or as far as this is grant­ed by the Euro­pean leg­is­la­tor or oth­er leg­is­la­tors in laws or reg­u­la­tions to which the con­troller is sub­ject to.

If the stor­age pur­pose is not applic­a­ble, or if a stor­age peri­od pre­scribed by the Euro­pean leg­is­la­tor or anoth­er com­pe­tent leg­is­la­tor expires, the per­son­al data are rou­tine­ly blocked or erased in accor­dance with legal requirements.

7. Rights of the data subject

  • a) Right of confirmation

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to obtain from the con­troller the con­fir­ma­tion as to whether or not per­son­al data con­cern­ing him or her are being processed. If a data sub­ject wish­es to avail him­self of this right of con­fir­ma­tion, he or she may, at any time, con­tact any employ­ee of the controller.

  • b) Right of access

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to obtain from the con­troller free infor­ma­tion about his or her per­son­al data stored at any time and a copy of this infor­ma­tion. Fur­ther­more, the Euro­pean direc­tives and reg­u­la­tions grant the data sub­ject access to the fol­low­ing information:

    • the pur­pos­es of the processing;
    • the cat­e­gories of per­son­al data concerned;
    • the recip­i­ents or cat­e­gories of recip­i­ents to whom the per­son­al data have been or will be dis­closed, in par­tic­u­lar recip­i­ents in third coun­tries or inter­na­tion­al organisations;
    • where pos­si­ble, the envis­aged peri­od for which the per­son­al data will be stored, or, if not pos­si­ble, the cri­te­ria used to deter­mine that period;
    • the exis­tence of the right to request from the con­troller rec­ti­fi­ca­tion or era­sure of per­son­al data, or restric­tion of pro­cess­ing of per­son­al data con­cern­ing the data sub­ject, or to object to such processing;
    • the exis­tence of the right to lodge a com­plaint with a super­vi­so­ry authority;
    • where the per­son­al data are not col­lect­ed from the data sub­ject, any avail­able infor­ma­tion as to their source;
    • the exis­tence of auto­mat­ed deci­sion-mak­ing, includ­ing pro­fil­ing, referred to in Arti­cle 22(1) and (4) of the GDPR and, at least in those cas­es, mean­ing­ful infor­ma­tion about the log­ic involved, as well as the sig­nif­i­cance and envis­aged con­se­quences of such pro­cess­ing for the data subject.

    Fur­ther­more, the data sub­ject shall have a right to obtain infor­ma­tion as to whether per­son­al data are trans­ferred to a third coun­try or to an inter­na­tion­al organ­i­sa­tion. Where this is the case, the data sub­ject shall have the right to be informed of the appro­pri­ate safe­guards relat­ing to the transfer.

    If a data sub­ject wish­es to avail him­self of this right of access, he or she may, at any time, con­tact any employ­ee of the controller.

  • c) Right to rectification

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to obtain from the con­troller with­out undue delay the rec­ti­fi­ca­tion of inac­cu­rate per­son­al data con­cern­ing him or her. Tak­ing into account the pur­pos­es of the pro­cess­ing, the data sub­ject shall have the right to have incom­plete per­son­al data com­plet­ed, includ­ing by means of pro­vid­ing a sup­ple­men­tary statement.

    If a data sub­ject wish­es to exer­cise this right to rec­ti­fi­ca­tion, he or she may, at any time, con­tact any employ­ee of the controller.

  • d) Right to erasure (Right to be forgotten)

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to obtain from the con­troller the era­sure of per­son­al data con­cern­ing him or her with­out undue delay, and the con­troller shall have the oblig­a­tion to erase per­son­al data with­out undue delay where one of the fol­low­ing grounds applies, as long as the pro­cess­ing is not necessary:

    • The per­son­al data are no longer nec­es­sary in rela­tion to the pur­pos­es for which they were col­lect­ed or oth­er­wise processed.
    • The data sub­ject with­draws con­sent to which the pro­cess­ing is based accord­ing to point (a) of Arti­cle 6(1) of the GDPR, or point (a) of Arti­cle 9(2) of the GDPR, and where there is no oth­er legal ground for the processing.
    • The data sub­ject objects to the pro­cess­ing pur­suant to Arti­cle 21(1) of the GDPR and there are no over­rid­ing legit­i­mate grounds for the pro­cess­ing, or the data sub­ject objects to the pro­cess­ing pur­suant to Arti­cle 21(2) of the GDPR.
    • The per­son­al data have been unlaw­ful­ly processed.
    • The per­son­al data must be erased for com­pli­ance with a legal oblig­a­tion in Union or Mem­ber State law to which the con­troller is subject.
    • The per­son­al data have been col­lect­ed in rela­tion to the offer of infor­ma­tion soci­ety ser­vices referred to in Arti­cle 8(1) of the GDPR.

    If one of the afore­men­tioned rea­sons applies, and a data sub­ject wish­es to request the era­sure of per­son­al data stored by the adma­go GmbH, he or she may, at any time, con­tact any employ­ee of the con­troller. An employ­ee of adma­go GmbH shall prompt­ly ensure that the era­sure request is com­plied with immediately.

    Where the con­troller has made per­son­al data pub­lic and is oblig­ed pur­suant to Arti­cle 17(1) to erase the per­son­al data, the con­troller, tak­ing account of avail­able tech­nol­o­gy and the cost of imple­men­ta­tion, shall take rea­son­able steps, includ­ing tech­ni­cal mea­sures, to inform oth­er con­trollers pro­cess­ing the per­son­al data that the data sub­ject has request­ed era­sure by such con­trollers of any links to, or copy or repli­ca­tion of, those per­son­al data, as far as pro­cess­ing is not required. An employ­ees of the adma­go GmbH will arrange the nec­es­sary mea­sures in indi­vid­ual cases.

  • e) Right of restriction of processing

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to obtain from the con­troller restric­tion of pro­cess­ing where one of the fol­low­ing applies:

    • The accu­ra­cy of the per­son­al data is con­test­ed by the data sub­ject, for a peri­od enabling the con­troller to ver­i­fy the accu­ra­cy of the per­son­al data.
    • The pro­cess­ing is unlaw­ful and the data sub­ject oppos­es the era­sure of the per­son­al data and requests instead the restric­tion of their use instead.
    • The con­troller no longer needs the per­son­al data for the pur­pos­es of the pro­cess­ing, but they are required by the data sub­ject for the estab­lish­ment, exer­cise or defence of legal claims.
    • The data sub­ject has object­ed to pro­cess­ing pur­suant to Arti­cle 21(1) of the GDPR pend­ing the ver­i­fi­ca­tion whether the legit­i­mate grounds of the con­troller over­ride those of the data subject.

    If one of the afore­men­tioned con­di­tions is met, and a data sub­ject wish­es to request the restric­tion of the pro­cess­ing of per­son­al data stored by the adma­go GmbH, he or she may at any time con­tact any employ­ee of the con­troller. The employ­ee of the adma­go GmbH will arrange the restric­tion of the processing.

  • f) Right to data portability

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor, to receive the per­son­al data con­cern­ing him or her, which was pro­vid­ed to a con­troller, in a struc­tured, com­mon­ly used and machine-read­able for­mat. He or she shall have the right to trans­mit those data to anoth­er con­troller with­out hin­drance from the con­troller to which the per­son­al data have been pro­vid­ed, as long as the pro­cess­ing is based on con­sent pur­suant to point (a) of Arti­cle 6(1) of the GDPR or point (a) of Arti­cle 9(2) of the GDPR, or on a con­tract pur­suant to point (b) of Arti­cle 6(1) of the GDPR, and the pro­cess­ing is car­ried out by auto­mat­ed means, as long as the pro­cess­ing is not nec­es­sary for the per­for­mance of a task car­ried out in the pub­lic inter­est or in the exer­cise of offi­cial author­i­ty vest­ed in the controller.

    Fur­ther­more, in exer­cis­ing his or her right to data porta­bil­i­ty pur­suant to Arti­cle 20(1) of the GDPR, the data sub­ject shall have the right to have per­son­al data trans­mit­ted direct­ly from one con­troller to anoth­er, where tech­ni­cal­ly fea­si­ble and when doing so does not adverse­ly affect the rights and free­doms of others.

    In order to assert the right to data porta­bil­i­ty, the data sub­ject may at any time con­tact any employ­ee of the adma­go GmbH.

  • g) Right to object

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to object, on grounds relat­ing to his or her par­tic­u­lar sit­u­a­tion, at any time, to pro­cess­ing of per­son­al data con­cern­ing him or her, which is based on point (e) or (f) of Arti­cle 6(1) of the GDPR. This also applies to pro­fil­ing based on these provisions.

    The adma­go GmbH shall no longer process the per­son­al data in the event of the objec­tion, unless we can demon­strate com­pelling legit­i­mate grounds for the pro­cess­ing which over­ride the inter­ests, rights and free­doms of the data sub­ject, or for the estab­lish­ment, exer­cise or defence of legal claims.

    If the adma­go GmbH process­es per­son­al data for direct mar­ket­ing pur­pos­es, the data sub­ject shall have the right to object at any time to pro­cess­ing of per­son­al data con­cern­ing him or her for such mar­ket­ing. This applies to pro­fil­ing to the extent that it is relat­ed to such direct mar­ket­ing. If the data sub­ject objects to the adma­go GmbH to the pro­cess­ing for direct mar­ket­ing pur­pos­es, the adma­go GmbH will no longer process the per­son­al data for these purposes.

    In addi­tion, the data sub­ject has the right, on grounds relat­ing to his or her par­tic­u­lar sit­u­a­tion, to object to pro­cess­ing of per­son­al data con­cern­ing him or her by the adma­go GmbH for sci­en­tif­ic or his­tor­i­cal research pur­pos­es, or for sta­tis­ti­cal pur­pos­es pur­suant to Arti­cle 89(1) of the GDPR, unless the pro­cess­ing is nec­es­sary for the per­for­mance of a task car­ried out for rea­sons of pub­lic interest.

    In order to exer­cise the right to object, the data sub­ject may con­tact any employ­ee of the adma­go GmbH. In addi­tion, the data sub­ject is free in the con­text of the use of infor­ma­tion soci­ety ser­vices, and notwith­stand­ing Direc­tive 2002/58/EC, to use his or her right to object by auto­mat­ed means using tech­ni­cal specifications.

  • h) Automated individual decision-making, including profiling

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor not to be sub­ject to a deci­sion based sole­ly on auto­mat­ed pro­cess­ing, includ­ing pro­fil­ing, which pro­duces legal effects con­cern­ing him or her, or sim­i­lar­ly sig­nif­i­cant­ly affects him or her, as long as the deci­sion (1) is not is nec­es­sary for enter­ing into, or the per­for­mance of, a con­tract between the data sub­ject and a data con­troller, or (2) is not autho­rised by Union or Mem­ber State law to which the con­troller is sub­ject and which also lays down suit­able mea­sures to safe­guard the data subject’s rights and free­doms and legit­i­mate inter­ests, or (3) is not based on the data subject’s explic­it consent.

    If the deci­sion (1) is nec­es­sary for enter­ing into, or the per­for­mance of, a con­tract between the data sub­ject and a data con­troller, or (2) it is based on the data subject’s explic­it con­sent, the adma­go GmbH shall imple­ment suit­able mea­sures to safe­guard the data subject’s rights and free­doms and legit­i­mate inter­ests, at least the right to obtain human inter­ven­tion on the part of the con­troller, to express his or her point of view and con­test the decision.

    If the data sub­ject wish­es to exer­cise the rights con­cern­ing auto­mat­ed indi­vid­ual deci­sion-mak­ing, he or she may, at any time, con­tact any employ­ee of the adma­go GmbH.

  • i) Right to withdraw data protection consent

    Each data sub­ject shall have the right grant­ed by the Euro­pean leg­is­la­tor to with­draw his or her con­sent to pro­cess­ing of his or her per­son­al data at any time.

    If the data sub­ject wish­es to exer­cise the right to with­draw the con­sent, he or she may, at any time, con­tact any employ­ee of the adma­go GmbH.

8. Data protection provisions about the application and use of Facebook

On this web­site, the con­troller has inte­grat­ed com­po­nents of the enter­prise Face­book. Face­book is a social network.

A social net­work is a place for social meet­ings on the Inter­net, an online com­mu­ni­ty, which usu­al­ly allows users to com­mu­ni­cate with each oth­er and inter­act in a vir­tu­al space. A social net­work may serve as a plat­form for the exchange of opin­ions and expe­ri­ences, or enable the Inter­net com­mu­ni­ty to pro­vide per­son­al or busi­ness-relat­ed infor­ma­tion. Face­book allows social net­work users to include the cre­ation of pri­vate pro­files, upload pho­tos, and net­work through friend requests.

The oper­at­ing com­pa­ny of Face­book is Face­book, Inc., 1 Hack­er Way, Men­lo Park, CA 94025, Unit­ed States. If a per­son lives out­side of the Unit­ed States or Cana­da, the con­troller is the Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bour, Dublin 2, Ireland.

With each call-up to one of the indi­vid­ual pages of this Inter­net web­site, which is oper­at­ed by the con­troller and into which a Face­book com­po­nent (Face­book plug-ins) was inte­grat­ed, the web brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is auto­mat­i­cal­ly prompt­ed to down­load dis­play of the cor­re­spond­ing Face­book com­po­nent from Face­book through the Face­book com­po­nent. An overview of all the Face­book Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/. Dur­ing the course of this tech­ni­cal pro­ce­dure, Face­book is made aware of what spe­cif­ic sub-site of our web­site was vis­it­ed by the data subject.

If the data sub­ject is logged in at the same time on Face­book, Face­book detects with every call-up to our web­site by the data subject—and for the entire dura­tion of their stay on our Inter­net site—which spe­cif­ic sub-site of our Inter­net page was vis­it­ed by the data sub­ject. This infor­ma­tion is col­lect­ed through the Face­book com­po­nent and asso­ci­at­ed with the respec­tive Face­book account of the data sub­ject. If the data sub­ject clicks on one of the Face­book but­tons inte­grat­ed into our web­site, e.g. the “Like” but­ton, or if the data sub­ject sub­mits a com­ment, then Face­book match­es this infor­ma­tion with the per­son­al Face­book user account of the data sub­ject and stores the per­son­al data.

Face­book always receives, through the Face­book com­po­nent, infor­ma­tion about a vis­it to our web­site by the data sub­ject, when­ev­er the data sub­ject is logged in at the same time on Face­book dur­ing the time of the call-up to our web­site. This occurs regard­less of whether the data sub­ject clicks on the Face­book com­po­nent or not. If such a trans­mis­sion of infor­ma­tion to Face­book is not desir­able for the data sub­ject, then he or she may pre­vent this by log­ging off from their Face­book account before a call-up to our web­site is made.

The data pro­tec­tion guide­line pub­lished by Face­book, which is avail­able at https://facebook.com/about/privacy/, pro­vides infor­ma­tion about the col­lec­tion, pro­cess­ing and use of per­son­al data by Face­book. In addi­tion, it is explained there what set­ting options Face­book offers to pro­tect the pri­va­cy of the data sub­ject. In addi­tion, dif­fer­ent con­fig­u­ra­tion options are made avail­able to allow the elim­i­na­tion of data trans­mis­sion to Face­book. These appli­ca­tions may be used by the data sub­ject to elim­i­nate a data trans­mis­sion to Facebook.

9. Data protection provisions about the application and use of Google Analytics (with anonymization function)

On this web­site, the con­troller has inte­grat­ed the com­po­nent of Google Ana­lyt­ics (with the anonymiz­er func­tion). Google Ana­lyt­ics is a web ana­lyt­ics ser­vice. Web ana­lyt­ics is the col­lec­tion, gath­er­ing, and analy­sis of data about the behav­ior of vis­i­tors to web­sites. A web analy­sis ser­vice col­lects, inter alia, data about the web­site from which a per­son has come (the so-called refer­rer), which sub-pages were vis­it­ed, or how often and for what dura­tion a sub-page was viewed. Web ana­lyt­ics are main­ly used for the opti­miza­tion of a web­site and in order to car­ry out a cost-ben­e­fit analy­sis of Inter­net advertising.

The oper­a­tor of the Google Ana­lyt­ics com­po­nent is Google Inc., 1600 Amphithe­atre Pkwy, Moun­tain View, CA 94043–1351, Unit­ed States.

For the web ana­lyt­ics through Google Ana­lyt­ics the con­troller uses the appli­ca­tion “_gat. _anonymizeIp”. By means of this appli­ca­tion the IP address of the Inter­net con­nec­tion of the data sub­ject is abridged by Google and anonymised when access­ing our web­sites from a Mem­ber State of the Euro­pean Union or anoth­er Con­tract­ing State to the Agree­ment on the Euro­pean Eco­nom­ic Area.

The pur­pose of the Google Ana­lyt­ics com­po­nent is to ana­lyze the traf­fic on our web­site. Google uses the col­lect­ed data and infor­ma­tion, inter alia, to eval­u­ate the use of our web­site and to pro­vide online reports, which show the activ­i­ties on our web­sites, and to pro­vide oth­er ser­vices con­cern­ing the use of our Inter­net site for us.

Google Ana­lyt­ics places a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. The def­i­n­i­tion of cook­ies is explained above. With the set­ting of the cook­ie, Google is enabled to ana­lyze the use of our web­site. With each call-up to one of the indi­vid­ual pages of this Inter­net site, which is oper­at­ed by the con­troller and into which a Google Ana­lyt­ics com­po­nent was inte­grat­ed, the Inter­net brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject will auto­mat­i­cal­ly sub­mit data through the Google Ana­lyt­ics com­po­nent for the pur­pose of online adver­tis­ing and the set­tle­ment of com­mis­sions to Google. Dur­ing the course of this tech­ni­cal pro­ce­dure, the enter­prise Google gains knowl­edge of per­son­al infor­ma­tion, such as the IP address of the data sub­ject, which serves Google, inter alia, to under­stand the ori­gin of vis­i­tors and clicks, and sub­se­quent­ly cre­ate com­mis­sion settlements.

The cook­ie is used to store per­son­al infor­ma­tion, such as the access time, the loca­tion from which the access was made, and the fre­quen­cy of vis­its of our web­site by the data sub­ject. With each vis­it to our Inter­net site, such per­son­al data, includ­ing the IP address of the Inter­net access used by the data sub­ject, will be trans­mit­ted to Google in the Unit­ed States of Amer­i­ca. These per­son­al data are stored by Google in the Unit­ed States of Amer­i­ca. Google may pass these per­son­al data col­lect­ed through the tech­ni­cal pro­ce­dure to third parties.

The data sub­ject may, as stat­ed above, pre­vent the set­ting of cook­ies through our web­site at any time by means of a cor­re­spond­ing adjust­ment of the web brows­er used and thus per­ma­nent­ly deny the set­ting of cook­ies. Such an adjust­ment to the Inter­net brows­er used would also pre­vent Google Ana­lyt­ics from set­ting a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. In addi­tion, cook­ies already in use by Google Ana­lyt­ics may be delet­ed at any time via a web brows­er or oth­er soft­ware programs.

In addi­tion, the data sub­ject has the pos­si­bil­i­ty of object­ing to a col­lec­tion of data that are gen­er­at­ed by Google Ana­lyt­ics, which is relat­ed to the use of this web­site, as well as the pro­cess­ing of this data by Google and the chance to pre­clude any such. For this pur­pose, the data sub­ject must down­load a brows­er add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This brows­er add-on tells Google Ana­lyt­ics through a JavaScript, that any data and infor­ma­tion about the vis­its of Inter­net pages may not be trans­mit­ted to Google Ana­lyt­ics. The instal­la­tion of the brows­er add-ons is con­sid­ered an objec­tion by Google. If the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is lat­er delet­ed, for­mat­ted, or new­ly installed, then the data sub­ject must rein­stall the brows­er add-ons to dis­able Google Ana­lyt­ics. If the brows­er add-on was unin­stalled by the data sub­ject or any oth­er per­son who is attrib­ut­able to their sphere of com­pe­tence, or is dis­abled, it is pos­si­ble to exe­cute the rein­stal­la­tion or reac­ti­va­tion of the brows­er add-ons.

Fur­ther infor­ma­tion and the applic­a­ble data pro­tec­tion pro­vi­sions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Ana­lyt­ics is fur­ther explained under the fol­low­ing Link https://www.google.com/analytics/.

10. Data protection provisions about the application and use of Google+

On this web­site, the con­troller has inte­grat­ed the Google+ but­ton as a com­po­nent. Google+ is a so-called social net­work. A social net­work is a social meet­ing place on the Inter­net, an online com­mu­ni­ty, which usu­al­ly allows users to com­mu­ni­cate with each oth­er and inter­act in a vir­tu­al space. A social net­work may serve as a plat­form for the exchange of opin­ions and expe­ri­ences, or enable the Inter­net com­mu­ni­ty to pro­vide per­son­al or busi­ness-relat­ed infor­ma­tion. Google+ allows users of the social net­work to include the cre­ation of pri­vate pro­files, upload pho­tos and net­work through friend requests.

The oper­at­ing com­pa­ny of Google+ is Google Inc., 1600 Amphithe­atre Pkwy, Moun­tain View, CA 94043–1351, UNITED STATES.

With each call-up to one of the indi­vid­ual pages of this web­site, which is oper­at­ed by the con­troller and on which a Google+ but­ton has been inte­grat­ed, the Inter­net brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject auto­mat­i­cal­ly down­loads a dis­play of the cor­re­spond­ing Google+ but­ton of Google through the respec­tive Google+ but­ton com­po­nent. Dur­ing the course of this tech­ni­cal pro­ce­dure, Google is made aware of what spe­cif­ic sub-page of our web­site was vis­it­ed by the data sub­ject. More detailed infor­ma­tion about Google+ is avail­able under https://developers.google.com/+/.

If the data sub­ject is logged in at the same time to Google+, Google rec­og­nizes with each call-up to our web­site by the data sub­ject and for the entire dura­tion of his or her stay on our Inter­net site, which spe­cif­ic sub-pages of our Inter­net page were vis­it­ed by the data sub­ject. This infor­ma­tion is col­lect­ed through the Google+ but­ton and Google match­es this with the respec­tive Google+ account asso­ci­at­ed with the data subject.

If the data sub­ject clicks on the Google+ but­ton inte­grat­ed on our web­site and thus gives a Google+ 1 rec­om­men­da­tion, then Google assigns this infor­ma­tion to the per­son­al Google+ user account of the data sub­ject and stores the per­son­al data. Google stores the Google+ 1 rec­om­men­da­tion of the data sub­ject, mak­ing it pub­licly avail­able in accor­dance with the terms and con­di­tions accept­ed by the data sub­ject in this regard. Sub­se­quent­ly, a Google+ 1 rec­om­men­da­tion giv­en by the data sub­ject on this web­site togeth­er with oth­er per­son­al data, such as the Google+ account name used by the data sub­ject and the stored pho­to, is stored and processed on oth­er Google ser­vices, such as search-engine results of the Google search engine, the Google account of the data sub­ject or in oth­er places, e.g. on Inter­net pages, or in rela­tion to adver­tise­ments. Google is also able to link the vis­it to this web­site with oth­er per­son­al data stored on Google. Google fur­ther records this per­son­al infor­ma­tion with the pur­pose of improv­ing or opti­miz­ing the var­i­ous Google services.

Through the Google+ but­ton, Google receives infor­ma­tion that the data sub­ject vis­it­ed our web­site, if the data sub­ject at the time of the call-up to our web­site is logged in to Google+. This occurs regard­less of whether the data sub­ject clicks or doesn’t click on the Google+ button.

If the data sub­ject does not wish to trans­mit per­son­al data to Google, he or she may pre­vent such trans­mis­sion by log­ging out of his Google+ account before call­ing up our website.

Fur­ther infor­ma­tion and the data pro­tec­tion pro­vi­sions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/. More ref­er­ences from Google about the Google+ 1 but­ton may be obtained under https://developers.google.com/+/web/buttons-policy.

11. Data protection provisions about the application and use of Matomo

On this web­site, the con­troller has inte­grat­ed the Mato­mo com­po­nent. Mato­mo is an open-source soft­ware tool for web analy­sis. Web analy­sis is the col­lec­tion, gath­er­ing and eval­u­a­tion of data on the behav­ior of vis­i­tors from Inter­net sites. A web analy­sis tool col­lects, inter alia, data on the web­site from which a data sub­ject came to a web­site (so-called refer­rer), which pages of the web­site were accessed or how often and for which peri­od of time a sub-page was viewed. A web analy­sis is main­ly used for the opti­miza­tion of a web­site and the cost-ben­e­fit analy­sis of Inter­net advertising.

The soft­ware is oper­at­ed on the serv­er of the con­troller, the data pro­tec­tion-sen­si­tive log files are stored exclu­sive­ly on this server.

The pur­pose of the Mato­mo com­po­nent is the analy­sis of the vis­i­tor flows on our web­site. The con­troller uses the obtained data and infor­ma­tion, inter alia, to eval­u­ate the use of this web­site in order to com­pile online reports, which show the activ­i­ties on our Inter­net pages.

Mato­mo sets a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. The def­i­n­i­tion of cook­ies is explained above. With the set­ting of the cook­ie, an analy­sis of the use of our web­site is enabled. With each call-up to one of the indi­vid­ual pages of this web­site, the Inter­net brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is auto­mat­i­cal­ly through the Mato­mo com­po­nent prompt­ed to sub­mit data for the pur­pose of online analy­sis to our serv­er. Dur­ing the course of this tech­ni­cal pro­ce­dure, we obtain knowl­edge about per­son­al infor­ma­tion, such as the IP address of the data sub­ject, which serves to under­stand the ori­gin of vis­i­tors and clicks.

The cook­ie is used to store per­son­al infor­ma­tion, such as the access time, the loca­tion from which access was made, and the fre­quen­cy of vis­its to our web­site. With each vis­it of our Inter­net pages, these per­son­al data, includ­ing the IP address of the Inter­net access used by the data sub­ject, are trans­ferred to our serv­er. These per­son­al data will be stored by us. We do not for­ward this per­son­al data to third parties.

The data sub­ject may, as stat­ed above, pre­vent the set­ting of cook­ies through our web­site at any time by means of a cor­re­spond­ing adjust­ment of the web brows­er used and thus per­ma­nent­ly deny the set­ting of cook­ies. Such an adjust­ment to the used Inter­net brows­er would also pre­vent Mato­mo from set­ting a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. In addi­tion, cook­ies already in use by Mato­mo may be delet­ed at any time via a web brows­er or oth­er soft­ware programs.

In addi­tion, the data sub­ject has the pos­si­bil­i­ty of object­ing to a col­lec­tion of data relat­ing to a use of this Inter­net site that are gen­er­at­ed by Mato­mo as well as the pro­cess­ing of these data by Mato­mo and the chance to pre­clude any such. For this, the data sub­ject must set a “Do Not Track” option in the browser.

With each set­ting of the opt-out cook­ie, how­ev­er, there is the pos­si­bil­i­ty that the web­sites of the con­troller are no longer ful­ly usable for the data subject.

Fur­ther infor­ma­tion and the applic­a­ble data pro­tec­tion pro­vi­sions of Mato­mo may be retrieved under https://matomo.org/privacy/.

12. Data protection provisions about the application and use of Twitter

On this web­site, the con­troller has inte­grat­ed com­po­nents of Twit­ter. Twit­ter is a mul­ti­lin­gual, pub­licly-acces­si­ble microblog­ging ser­vice on which users may pub­lish and spread so-called ‘tweets,’ e.g. short mes­sages, which are lim­it­ed to 280 char­ac­ters. These short mes­sages are avail­able for every­one, includ­ing those who are not logged on to Twit­ter. The tweets are also dis­played to so-called fol­low­ers of the respec­tive user. Fol­low­ers are oth­er Twit­ter users who fol­low a user’s tweets. Fur­ther­more, Twit­ter allows you to address a wide audi­ence via hash­tags, links or retweets.

The oper­at­ing com­pa­ny of Twit­ter is Twit­ter, Inc., 1355 Mar­ket Street, Suite 900, San Fran­cis­co, CA 94103, UNITED STATES.

With each call-up to one of the indi­vid­ual pages of this Inter­net site, which is oper­at­ed by the con­troller and on which a Twit­ter com­po­nent (Twit­ter but­ton) was inte­grat­ed, the Inter­net brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is auto­mat­i­cal­ly prompt­ed to down­load a dis­play of the cor­re­spond­ing Twit­ter com­po­nent of Twit­ter. Fur­ther infor­ma­tion about the Twit­ter but­tons is avail­able under https://about.twitter.com/de/resources/buttons. Dur­ing the course of this tech­ni­cal pro­ce­dure, Twit­ter gains knowl­edge of what spe­cif­ic sub-page of our web­site was vis­it­ed by the data sub­ject. The pur­pose of the inte­gra­tion of the Twit­ter com­po­nent is a retrans­mis­sion of the con­tents of this web­site to allow our users to intro­duce this web page to the dig­i­tal world and increase our vis­i­tor numbers.

If the data sub­ject is logged in at the same time on Twit­ter, Twit­ter detects with every call-up to our web­site by the data sub­ject and for the entire dura­tion of their stay on our Inter­net site which spe­cif­ic sub-page of our Inter­net page was vis­it­ed by the data sub­ject. This infor­ma­tion is col­lect­ed through the Twit­ter com­po­nent and asso­ci­at­ed with the respec­tive Twit­ter account of the data sub­ject. If the data sub­ject clicks on one of the Twit­ter but­tons inte­grat­ed on our web­site, then Twit­ter assigns this infor­ma­tion to the per­son­al Twit­ter user account of the data sub­ject and stores the per­son­al data.

Twit­ter receives infor­ma­tion via the Twit­ter com­po­nent that the data sub­ject has vis­it­ed our web­site, pro­vid­ed that the data sub­ject is logged in on Twit­ter at the time of the call-up to our web­site. This occurs regard­less of whether the per­son clicks on the Twit­ter com­po­nent or not. If such a trans­mis­sion of infor­ma­tion to Twit­ter is not desir­able for the data sub­ject, then he or she may pre­vent this by log­ging off from their Twit­ter account before a call-up to our web­site is made.

The applic­a­ble data pro­tec­tion pro­vi­sions of Twit­ter may be accessed under https://twitter.com/privacy?lang=en.

13. Legal basis for the processing

Art. 6(1) lit. a GDPR serves as the legal basis for pro­cess­ing oper­a­tions for which we obtain con­sent for a spe­cif­ic pro­cess­ing pur­pose. If the pro­cess­ing of per­son­al data is nec­es­sary for the per­for­mance of a con­tract to which the data sub­ject is par­ty, as is the case, for exam­ple, when pro­cess­ing oper­a­tions are nec­es­sary for the sup­ply of goods or to pro­vide any oth­er ser­vice, the pro­cess­ing is based on Arti­cle 6(1) lit. b GDPR. The same applies to such pro­cess­ing oper­a­tions which are nec­es­sary for car­ry­ing out pre-con­trac­tu­al mea­sures, for exam­ple in the case of inquiries con­cern­ing our prod­ucts or ser­vices. Is our com­pa­ny sub­ject to a legal oblig­a­tion by which pro­cess­ing of per­son­al data is required, such as for the ful­fill­ment of tax oblig­a­tions, the pro­cess­ing is based on Art. 6(1) lit. c GDPR.
In rare cas­es, the pro­cess­ing of per­son­al data may be nec­es­sary to pro­tect the vital inter­ests of the data sub­ject or of anoth­er nat­ur­al per­son. This would be the case, for exam­ple, if a vis­i­tor were injured in our com­pa­ny and his name, age, health insur­ance data or oth­er vital infor­ma­tion would have to be passed on to a doc­tor, hos­pi­tal or oth­er third par­ty. Then the pro­cess­ing would be based on Art. 6(1) lit. d GDPR.
Final­ly, pro­cess­ing oper­a­tions could be based on Arti­cle 6(1) lit. f GDPR. This legal basis is used for pro­cess­ing oper­a­tions which are not cov­ered by any of the above­men­tioned legal grounds, if pro­cess­ing is nec­es­sary for the pur­pos­es of the legit­i­mate inter­ests pur­sued by our com­pa­ny or by a third par­ty, except where such inter­ests are over­rid­den by the inter­ests or fun­da­men­tal rights and free­doms of the data sub­ject which require pro­tec­tion of per­son­al data. Such pro­cess­ing oper­a­tions are par­tic­u­lar­ly per­mis­si­ble because they have been specif­i­cal­ly men­tioned by the Euro­pean leg­is­la­tor. He con­sid­ered that a legit­i­mate inter­est could be assumed if the data sub­ject is a client of the con­troller (Recital 47 Sen­tence 2 GDPR).

14. The legitimate interests pursued by the controller or by a third party

Where the pro­cess­ing of per­son­al data is based on Arti­cle 6(1) lit. f GDPR our legit­i­mate inter­est is to car­ry out our busi­ness in favor of the well-being of all our employ­ees and the shareholders.

15. Period for which the personal data will be stored

The cri­te­ria used to deter­mine the peri­od of stor­age of per­son­al data is the respec­tive statu­to­ry reten­tion peri­od. After expi­ra­tion of that peri­od, the cor­re­spond­ing data is rou­tine­ly delet­ed, as long as it is no longer nec­es­sary for the ful­fill­ment of the con­tract or the ini­ti­a­tion of a contract.

16. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clar­i­fy that the pro­vi­sion of per­son­al data is part­ly required by law (e.g. tax reg­u­la­tions) or can also result from con­trac­tu­al pro­vi­sions (e.g. infor­ma­tion on the con­trac­tu­al partner).

Some­times it may be nec­es­sary to con­clude a con­tract that the data sub­ject pro­vides us with per­son­al data, which must sub­se­quent­ly be processed by us. The data sub­ject is, for exam­ple, oblig­ed to pro­vide us with per­son­al data when our com­pa­ny signs a con­tract with him or her. The non-pro­vi­sion of the per­son­al data would have the con­se­quence that the con­tract with the data sub­ject could not be concluded.

Before per­son­al data is pro­vid­ed by the data sub­ject, the data sub­ject must con­tact any employ­ee. The employ­ee clar­i­fies to the data sub­ject whether the pro­vi­sion of the per­son­al data is required by law or con­tract or is nec­es­sary for the con­clu­sion of the con­tract, whether there is an oblig­a­tion to pro­vide the per­son­al data and the con­se­quences of non-pro­vi­sion of the per­son­al data.

17. Existence of automated decision-making

As a respon­si­ble com­pa­ny, we do not use auto­mat­ic deci­sion-mak­ing or profiling.

This Pri­va­cy Pol­i­cy has been gen­er­at­ed by the Pri­va­cy Pol­i­cy Gen­er­a­tor of the DGD — Your Exter­nal DPO that was devel­oped in coop­er­a­tion with Ger­man Lawyers from WILDE BEUGER SOLMECKE, Cologne.